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  • SPIRIT OF CINEMA - SEASON 2 ADS CONTENT CREATION

    • November 14, 2025
    "Experience the Creative Pulse of Advertising"

    The Department of Multimedia proudly presented Spirit of Cinema Season 2, an electrifying deep-dive into the creative pulse of advertising and visual storytelling, where acclaimed filmmaker Raju Abraham led the flagship session "ADS CONTENT CREATION: Language of Ads" on 14 November 2025 at 9:30 AM in the Media Block, Yeldo Mar Baselios College. Participants experienced an immersive masterclass exploring strategic concept development, brand storytelling, and multiplatform campaign integration while uncovering the anatomy of persuasive ads-leveraging techniques from compelling copywriting and cinematic framing to dynamic post-production workflows and cross-platform narrative mapping. The session also empowered the attendees to dissect the anatomy of a persuasive advertisement, from strategic concept development and compelling copywriting to visual composition, audience targeting, and dynamic post-production workflows. The conversation explored trending aesthetics, cross-platform campaign integration that drive consumer engagement in today's media landscape. This industry-driven event offered real-time demonstrations of ad film creation, hands-on deconstruction of message architecture and audience targeting, and actionable guidance on merging creative ideation with media planning, establishing a live interface between academic innovation and the evolving world of advertising, and inspiring the next wave of multimedia visionaries to redefine brand communication in an increasingly visual landscape.



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