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  • Fundamentals of Brand Identity

    • February 9, 2026
    Elevate Your Design Skills with Expert Insights!

    The Department of Animation & Graphic Design at Yeldo Mar Baselios College hosted the "Fundamentals of Brand Identity" workshop on February 9-11, 2026, exclusively for second-year students, under the expert guidance of Mr. Falah Ali, Assistant Professor. This intensive session delved into core branding principles, equipping participants with strategies to develop cohesive brand identities, including defining brand purpose, vision, values, personality, and positioning-key pillars for crafting standout narratives in competitive e-commerce landscapes like Amazon and Flipkart. Students explored practical exercises such as keyword mapping for brand vision, collage-based visual mood boards into design aesthetics, and competitor analysis to refine market positioning, ensuring products achieve high visibility, optimized content modules, and enhanced Brand Stores on Amazon, while mastering Flipkart's product listing hierarchies, spotlight deals, and seller branding dashboards. By integrating these elements-such as emotional storytelling archetypes, tone-of-voice frameworks and scalable visuals. This transformative insights from hands-on sessions on brand purpose, vision, and positioning. It also helped them to analyse the competitor drive through optimized listings and Branding various stores. As the workshop ends, our students equipped with essential branding strategies for e-commerce success. Now they were prepared to implement cohesive identities, driving visibility and growth on platforms like Amazon and Flipkart. This event promote our students to enhance a unique style of branding at Yeldo Mar Baselios College to dream boldly, craft fearlessly, and lead the e-commerce revolution!



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